At first glance, real estate portals seem to offer high and immediate visibility. However, in the luxury sector, visibility alone is not enough. The quality of contacts, the marketing strategy and the ability to reach the right buyers are often the real factors that determine the speed and final price of sales. <\/p>\n\n
So what’s the best way to sell a property in Cannes quickly?<\/p>\n\n
The Cannes real estate market: unique on the French Riviera<\/h2>\n\nInternational customers with high purchasing power<\/h3>\n\n
Cannes is one of the world’s most sought-after destinations for prestigious real estate.<\/p>\n\n
Every year, the city welcomes an international clientele of entrepreneurs, investors, business leaders, celebrities and wealthy families, mainly from :<\/p>\n\n
- \n
- Northern Europe;<\/li>\n\n\n\n
- United Kingdom ;<\/li>\n\n\n\n
- from Switzerland ;<\/li>\n\n\n\n
- of the United States ;<\/li>\n\n\n\n
- in the Middle East.<\/li>\n<\/ul>\n\n
This attractiveness is reinforced by major events such as :<\/p>\n\n
- \n
- Cannes Film Festival;<\/li>\n\n\n\n
- Cannes Lions ;<\/li>\n\n\n\n
- MIPIM ;<\/li>\n\n\n\n
- TFWA;<\/li>\n\n\n\n
- numerous international congresses.<\/li>\n<\/ul>\n\n
In this context, selling a high-end property requires a perfect understanding of the expectations of an often very demanding clientele.<\/p>\n\n
Buyers don’t just buy a property<\/h3>\n\n
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A buyer looking for property in Cannes isn’t just comparing square meters.<\/p>\n\n
He is looking for :<\/p>\n\n
- \n
- a lifestyle;<\/li>\n\n\n\n
- a prestigious address;<\/li>\n\n\n\n
- an exceptional view ;<\/li>\n\n\n\n
- top-of-the-range services;<\/li>\n\n\n\n
- a secure investment for your assets.<\/li>\n<\/ul>\n\n
The marketing of a property must therefore tell a story and enhance the living experience it offers.<\/p>\n\n
The limits of online real estate platforms<\/h2>\n\n
<\/figure>\n\n
High visibility with little focus<\/h3>\n\n
Real estate portals do indeed make it possible to post an ad quickly.<\/p>\n\n
However, this visibility is often deceptive.<\/p>\n\n
Your property is in direct competition with thousands of similar listings.<\/p>\n\n
Even an exceptional item can quickly disappear in the mass of publications.<\/p>\n\n
The result:<\/p>\n\n
- \n
- many consultations ;<\/li>\n\n\n\n
- few truly qualified contacts ;<\/li>\n\n\n\n
- sometimes unserious requests;<\/li>\n\n\n\n
- time-consuming negotiations.<\/li>\n<\/ul>\n\n
Standardized marketing<\/h3>\n\n
Platforms generally offer :<\/p>\n\n
- \n
- some photos ;<\/li>\n\n\n\n
- a limited description ;<\/li>\n\n\n\n
- geolocation;<\/li>\n\n\n\n
- automated contact forms.<\/li>\n<\/ul>\n\n
But prestige real estate demands much more.<\/p>\n\n
A multi-million euro villa deserves :<\/p>\n\n
- \n
- a professional photo shoot ;<\/li>\n\n\n\n
- an immersive video;<\/li>\n\n\n\n
- quality plans ;<\/li>\n\n\n\n
- an international marketing strategy ;<\/li>\n\n\n\n
- a presentation tailored to wealthy buyers.<\/li>\n<\/ul>\n\n
Complex management for the seller<\/h3>\n\n
When an owner sells alone via a platform, he has to manage :<\/p>\n\n
- \n
- CALLING ;<\/li>\n\n\n\n
- visits ;<\/li>\n\n\n\n
- buyers’ qualifications ;<\/li>\n\n\n\n
- negotiations ;<\/li>\n\n\n\n
- financial audits ;<\/li>\n\n\n\n
- legal aspects.<\/li>\n<\/ul>\n\n
This represents a considerable investment of time, and increases the risk of errors.<\/p>\n\n
Why a local agency in Cannes often makes the difference<\/h2>\n\n
In-depth market knowledge<\/h3>\n\n
A locally-based agency knows :<\/p>\n\n
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